Social promotion in Russia makes you better
Social advertizing is not new in Russian Federation as it may seem. Even in 1980s social advertising took an important place in usual life. All Russians who lived in those years remember social posters and TV spots where messages of liability were declared. The following mottos were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for girls” etc. All those social ads were supported by SU government and created by official institutions. At the moment everything has changed and we can find lots silly social advertising which is sponsored by Russian government, non-governmental companies and private persons. Much money is spent every month on various social campaigns which are supported by Russian media campaigns with movie spots, social booklets, mottos etc.
Many international non-commercial companies work on the territory of former Soviet Union and many social ads from different countries are available at the moment in former Soviet Union. I am sure that it is really importans as we have a unique opportunity to use best international experience in the sphere of social advertizing as our own traditions in this area are very weak but we have a great deal of ideas and creative people who can make all them true. That’s why various competitions of social advertising are so popular nowadays in former Soviet Union and a lot of professional advertising companies took an active part in such kind of events and if you enter YouTube you can look for many social spots shooted by the leading local firms but usually the visualization of social messages leaves much to be desired. Still there are quite a lot of popular social ads on alcohol addiction and other problems. But of course, we should always keep in mind about the current situation in Russia and the main problems which the government has to solve. One of such problems is demographic decrease as too many people die in former Soviet Union and they understand that they should force families to give more births. As an example of social advertising which concentrated on demographic problems we can state on social posters which were placed in Moscow subway with a woman with three children on her knees. This post gives more questions rather than gives answers as there is no male on this poster and the woman looks disappointed.
I think that social advertizing in Russian Federation just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.